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Numi Tea's Reem Hassani
Chief Branding Officer and Co-Founder
Food Packaging that resonates. From nutrition to aesthetics, allergens and claims, UPC and design. The package is the path to your consumer's mind, heart, and taste buds.
At Numi, Reem oversees brand identity, including all packaging design, brand voice, and experience. An artist by trade (including a Diploma d’Arte from Lorenzo de Medici Art Institute in Florence, Italy and an M.F.A. in Arts & Consciousness Studies from JFK University), Reem’s original artwork has been a source of inspiration for Numi’s brand vision and packaging. In 2019, she was honored as one of Progressive Grocer’s Top Women in Business.